At Holland Health, our mission is to deliver whole health to the people of Northwest Arkansas through individualized, patient-centered functional medicine and lifestyle coaching. We believe every person deserves more than a rushed appointment and a prescription. You deserve to be heard, understood, and supported—every step of the way.
Our vision is a region full of vibrant, thriving people living with energy, clarity, and purpose. We’re here to shift the paradigm—to move beyond symptom management and instead focus on uncovering the root causes of illness. Through education, partnership, and integrative care, we’re building a better future for healthcare in NWA—one patient at a time.
A lifelong learner, teacher, and physician, Dr. Shane Holland brings over 20 years of medical experience—and a deep personal calling—to his work at Holland Health. His journey into holistic care began early. At just 12 years old, he discovered the power of musculoskeletal healing when he helped relieve his father’s back pain through massage and manipulation. That spark grew stronger in high school when a chiropractor not only helped him recover from an injury but introduced him to the importance of nutrition, movement, and preventative care. These early experiences planted the seeds of a purpose that would shape his future.
Raised by lifelong educators, Dr. Holland initially followed in their footsteps and became a teacher. During those early years of marriage and teaching, encouragement from his father-in-law, an orthopedic physician, inspired him to pursue a deeper dream: becoming a physician. With the unwavering support of his family, he entered medical school—and the roots of his passion for teaching and health began to bloom.
Mentors in osteopathic, naturopathic, and chiropractic medicine guided him toward a new and emerging model of care: functional medicine. But when he completed his residency, formal training in that field didn’t yet exist. He entered emergency medicine instead, gaining years of experience in high-pressure, high-impact settings. Over the course of more than 40,000 patient encounters, Dr. Holland developed a broad and deep understanding of complex medical issues—experience he now sees as foundational to his work in functional medicine.
Once his children were grown, Dr. Holland returned to the path he always envisioned. He completed certification through the Institute for Functional Medicine, becoming one of the few IFM-certified physicians in Arkansas. Today, he combines his knowledge from emergency care with a root-cause approach to help patients uncover what’s holding them back from health, and build sustainable plans for healing.
As a child of lifelong educators, Dr. Holland pursued what he knew best and became a teacher. While in college, he married the love of his life. After getting married and teaching for a few years, his father in law, an orthopedic physician, helped convince him that he had what it took to pursue his dream of becoming a physician. With the help and encouragement of his family, he was able to go to medical school. Finally, the plant from the roots that started growing during his teen years sprouted, and he combined his love for teaching and health.
His decision to pursue a career as an osteopathic physician was influenced by several friends and mentors with whom he became acquainted during his years of teaching. This group included an osteopathic physician, a naturopathic physician, and a chiropractor. All three of these mentors encouraged him to become an osteopathic physician and pursue a brand new concept in medicine at that time called functional medicine.
Dr. Holland’s passion for functional medicine is also deeply personal. With a family history of early-onset dementia, cardiovascular disease, and cancer, he believes many chronic conditions could be prevented—or even reversed—with proactive, lifestyle-based care. Every patient, friend, or loved one he’s encountered has fueled his belief that the current disease-care model isn’t enough. His mission is to change that.
Another area close to his heart is mental and spiritual health. Through personal growth and clinical practice, he’s come to see mindfulness, mindset, and emotional wellness as vital components of whole-body healing. At Holland Health, he’s integrating these principles into patient care with a focus on reducing anxiety, managing stress, and cultivating resilience.
Married for over 30 years with three grown children, Dr. Holland values the life lessons that family has taught him more than anything. He brings that same humility, curiosity, and care to every patient relationship. His goal isn’t just to treat symptoms—it’s to help you regain the energy, clarity, and vitality you may have lost along the way.
There’s no time like the present to take ownership of your health, and Dr. Holland is ready to help you create a personalized plan that works for your life.
Whether you’re struggling with chronic symptoms or simply want to feel your best again, we’re here to help you get to the root of it. Let’s find out if functional medicine—and our team at Holland Health—is the right fit for your journey.
Click our photos below to learn more about each team member.
Clinic Manager
Lead Nurse, Functional Lab Specialist
Patient Care Coordinator
Nurse
Health Coach
Patient Care Coordinator
Patient Care Coordinator
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